Double Shot: A B2B Marketing Blog

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Espresso B2B Marketing Now Featured on Clutch

Popular Agency Review Site Ranks Espresso as One of the Best For those of you who have partnered with us before, you know that we’re here for you. Espresso B2B Marketing has an unparalleled combination of expertise, energy, and enthusiasm that we bring to the table for each and every one of our clients. Our...
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HubSpot's Best Features

What’s HubSpot’s Best Feature?

HubSpot is at the heart of our marketing technology (martech) stack at Espresso. We started using HubSpot back in 2010 and became partners the same year. I was recently asked what was my favorite feature or capability in HubSpot. It’s a tough question, and initially I copped out by rattling off half a dozen favorite...
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One SKILL every selling professional needs in 2018

At the beginning of each New Year comes a rash of articles listing the essential tools, talents and resources needed to be successful in the coming year. This year was no different. One of the “prepare yourself for 2018” pieces I read outlined the 8 essential skills that every sales person should possess in order...
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account-based advertising

Three Reasons I’m Excited about Account-Based Advertising

In the past, display advertising was an inefficient lead generation tactic. But new account-based advertising technologies have changed this. Read more.
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5 Ways to Improve Your Digital Marketing Programs

Companies understand that they need to have a great website and share great content – but for many, they are not reaping the rewards they expected.
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buyer persona development

Personas – a Third Dimension Brings Buyers to Life!

Viewing your buyer as an active “actor” rather than a passive “persona” is the foundation of agile marketing and highly relevant content delivered just in time.
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what is new in website design

Website design – what’s new!

Website design that works well on computers, tablets and smart phones.
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