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integrated agency
It sounds like a paradox, but it’s true: hiring an integrated agency can give you more specialized marketing expertise with less hassle. Find out why.
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product led growth and content marketing
Don’t let your product-led growth strategy deliver lackluster results. Here’s how content marketing can maximize conversions on your product site.
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in-house vs agency
Pros and Cons: In-house vs. Agency for Your Marketing Team Debating the age-old question of in-house vs. agency? Here’s a figure that may sway your decision: $519,268. That’s the amount you’ll have to invest if you choose to hire an in-house marketing team. And that’s probably the minimum. According to GlassDoor, the average salary for...
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Google Ads vs. Facebook Ads - which is best for B2B companies
When it comes to B2B marketing, online advertising is becoming more critical, especially with situations like the COVID-19 pandemic highlighting the drawbacks of huge expos and trade shows. With that in mind, staying up to date with the latest digital marketing trends is crucial for B2B. For instance — in the tussle between Google Ads...
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Why do I blog? That’s an easy one. I don’t blog because it’s a trendy thing to do. I don’t blog because I always dreamed of being a writer. I blog because it’s good for my business. It’s all about lead generation. Every time we publish a new blog article, the number of visitors to...
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I spend a lot of time talking with B2B business owners and CEOs about lead generation. There is a lot of interest among CEOs in generating leads in new ways, such as internet marketing. It’s more difficult than ever to reach corporate decision makers through cold calling. They are hearing this from their sales teams....
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