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Account-Based Advertising
A few decades back (yes, I’ve been in this business a while) the sales execs at SAP (where I worked) talked about their “golf course lead” – which usually arrived on Monday morning. Way before the days of social media and internet marketing, one of the top tactics for filling sales funnel was the cold...
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account-based advertising
Several years ago, if you asked me about display advertising, I would have told you it was low on the list of my favorite lead generation strategies. Why? It was a spray-and-pray approach to marketing. Not at all well-targeted. Inefficient. Unpredictable in terms of lead quality. That’s all changed. Today, with some new display advertising...
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