Double Shot: A B2B Marketing Blog

product led growth and content marketing

Support Your Product-Led Growth Strategy with Content Marketing

Don’t let your product-led growth strategy deliver lackluster results. Here’s how content marketing can maximize conversions on your product site.
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in-house vs agency

In-House vs Agency? Assembling Your Marketing Team

Pros and Cons: In-house vs. Agency for Your Marketing Team Debating the age-old question of in-house vs. agency? Here’s a figure that may sway your decision: $519,268. That’s the amount you’ll have to invest if you choose to hire an in-house marketing team. And that’s probably the minimum. According to GlassDoor, the average salary for...
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Google Ads vs. Facebook Ads - which is best for B2B companies

Google Ads vs. Facebook Ads – which works best for B2B companies

When it comes to B2B marketing, online advertising is becoming more critical, especially with situations like the COVID-19 pandemic highlighting the drawbacks of huge expos and trade shows. With that in mind, staying up to date with the latest digital marketing trends is crucial for B2B. For instance — in the tussle between Google Ads...
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Fuel Your Business With Espresso B2B Marketing

Espresso is a marketing agency that “gets” B2B. We develop strategies that drive leads for your company so you can achieve your revenue goals. Our strategies consist of the full range of B2B marketing tactics, such as search marketing, online advertising, email marketing, social media marketing and web design. Our expertise has led to Clutch.co...
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Clutch Calls Espresso Marketing a Top Marketing Agency in California

The internet could be described in many ways–so many, actually, that we aren’t going to attempt to list them all. But the internet definitely cannot be described as static. Indeed, the internet is constantly–right now, even–being updated and changed. Furthermore, the way we view the internet is evolving: from back in the day when families...
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Clutch Logo

Espresso B2B Marketing Now Featured on Clutch

Popular Agency Review Site Ranks Espresso as One of the Best For those of you who have partnered with us before, you know that we’re here for you. Espresso B2B Marketing has an unparalleled combination of expertise, energy, and enthusiasm that we bring to the table for each and every one of our clients. Our...
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HubSpot's Best Features

What’s HubSpot’s Best Feature?

HubSpot is at the heart of our marketing technology (martech) stack at Espresso. We started using HubSpot back in 2010 and became partners the same year. I was recently asked what was my favorite feature or capability in HubSpot. It’s a tough question, and initially I copped out by rattling off half a dozen favorite...
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One SKILL every selling professional needs in 2018

At the beginning of each New Year comes a rash of articles listing the essential tools, talents and resources needed to be successful in the coming year. This year was no different. One of the “prepare yourself for 2018” pieces I read outlined the 8 essential skills that every sales person should possess in order...
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Sociography, influencer marketing and ABM – for full-on targeted engagement.

A few decades back (yes, I’ve been in this business a while) the sales execs at SAP (where I worked) talked about their “golf course lead” – which usually arrived on Monday morning. Way before the days of social media and internet marketing, one of the top tactics for filling sales funnel was the cold...
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account-based advertising

Three Reasons I’m Excited about Account-Based Advertising

Several years ago, if you asked me about display advertising, I would have told you it was low on the list of my favorite lead generation strategies. Why? It was a spray-and-pray approach to marketing. Not at all well-targeted. Inefficient. Unpredictable in terms of lead quality. That’s all changed. Today, with some new display advertising...
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