Double Shot: A B2B Marketing Blog

B2B Data Segmentation in Four Easy Steps

Take the hassle out of data segmentation—and get better results from all your campaigns. This article breaks it down into four steps any marketing team can do.
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B2B Content Strategy: Create Yours in 9 Easy Steps

Create a B2B content strategy that answers your buyers’ questions and differentiates you from the competition. Just follow these nine proven steps.
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CRM and marketing automation

CRM and Marketing Automation: All-in-One vs Integrated?

Many companies choose CRM and marketing automation software without giving a thought to how they’ll work together. Here’s why that leads to trouble.
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integrated agency

Want True Specialization in Marketing? Hire the Right Integrated Agency.

It sounds like a paradox, but it’s true: hiring an integrated agency can give you more specialized marketing expertise with less hassle. Find out why.
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product led growth and content marketing

Support Your Product-Led Growth Strategy with Content Marketing

Don’t let your product-led growth strategy deliver lackluster results. Here’s how content marketing can maximize conversions on your product site.
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in-house vs agency

In-House vs Agency? Assembling Your Marketing Team

Pros and Cons: In-house vs. Agency for Your Marketing Team Debating the age-old question of in-house vs. agency? Here’s a figure that may sway your decision: $519,268. That’s the amount you’ll have to invest if you choose to hire an in-house marketing team. And that’s probably the minimum. According to GlassDoor, the average salary for...
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Google Ads vs. Facebook Ads - which is best for B2B companies

Google Ads vs. Facebook Ads – which works best for B2B companies

When it comes to B2B marketing, online advertising is becoming more critical, especially with situations like the COVID-19 pandemic highlighting the drawbacks of huge expos and trade shows. With that in mind, staying up to date with the latest digital marketing trends is crucial for B2B. For instance — in the tussle between Google Ads...
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Fuel Your Business With Espresso B2B Marketing

Espresso is a marketing agency that “gets” B2B. We develop strategies that drive leads for your company so you can achieve your revenue goals. Our strategies consist of the full range of B2B marketing tactics, such as search marketing, online advertising, email marketing, social media marketing and web design. Our expertise has led to
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Clutch Calls Espresso Marketing a Top Marketing Agency in California

The internet could be described in many ways–so many, actually, that we aren’t going to attempt to list them all. But the internet definitely cannot be described as static. Indeed, the internet is constantly–right now, even–being updated and changed. Furthermore, the way we view the internet is evolving: from back in the day when families...
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Espresso B2B Marketing Now Featured on Clutch

Popular Agency Review Site Ranks Espresso as One of the Best For those of you who have partnered with us before, you know that we’re here for you. Espresso B2B Marketing has an unparalleled combination of expertise, energy, and enthusiasm that we bring to the table for each and every one of our clients. Our...
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