Double Shot: A B2B Marketing Blog

form conversion rate

Form Conversion Rate: Overlooked Ways to Improve Your Marketing Results

Here are some simple, cost-effective ways to boost your form conversion rate. You can also improve the quality of your marketing data for future campaigns.
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B2B content marketing agency

5 Tips for Choosing a B2B Content Marketing Agency

Follow this simple plan to evaluate your options and choose the best B2B content marketing agency. Find out how Espresso can help you generate leads.
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hubspot website grader

17 Ways to Improve Your HubSpot Website Grader Score

Learn how to improve you HubSpot Website Grader score. We outline 17 different ways to boost your score (and improve your website).
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B2B Data Segmentation in Four Easy Steps

Take the hassle out of data segmentation—and get better results from all your campaigns. This article breaks it down into four steps any marketing team can do.
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Content Strategy for B2B: Create Yours in 9 Easy Steps

Create a B2B content strategy that answers your buyers’ questions and differentiates you from the competition. Just follow these nine proven steps.
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CRM and marketing automation

CRM and Marketing Automation: All-in-One vs Integrated?

Many companies choose CRM and marketing automation software without giving a thought to how they’ll work together. Here’s why that leads to trouble.
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integrated agency

Want True Specialization in Marketing? Hire the Right Integrated Agency.

It sounds like a paradox, but it’s true: hiring an integrated agency can give you more specialized marketing expertise with less hassle. Find out why.
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product led growth and content marketing

Support Your Product-Led Growth Strategy with Content Marketing

Don’t let your product-led growth strategy deliver lackluster results. Here’s how content marketing can maximize conversions on your product site.
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in-house vs agency

In-House vs Agency? Assembling Your Marketing Team

It's a common dilemma for CEOs: In-house vs agency for marketing. Which is better? Which makes sense for your company? Learn more. Get our eBook.
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Google Ads vs. Facebook Ads - which is best for B2B companies

Google Ads vs. Facebook Ads – which works best for B2B companies

Both Google and Facebook have incredibly successful ad platforms. But which one is best for B2B companies? Read the article.
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