B2B SEO Agency

Part Art, Part Science

SEO is all about making sure your website will be found through organic – or unpaid – search results. It’s part art, part science.

Most SEO consultants understand the science part well. There are best practices and lots of SEO tools to use. There’s keyword research, onsite SEO, technical SEO, and link building. That’s the science part.

The art part comes in when you discover the keywords that your target buyer is most likely to enter at Google. How much time will your SEO consultant spend on buyer personas? Will they work with you to really understand what makes your buyers tick? This is more art, and less science. But it’s also one of the keys to SEO success.

Getting Found Is Just the Beginning

Landing on the first page of a search engine such as Google can make a big difference in your overall lead-generation efforts. But that’s the objective. It’s an important first step.

The real objective is getting the right prospects to not only find your website, but to find it engaging enough to stick around. Then, you want convince them to share their contact information. That way, they are no longer an anonymous website visitor. They’ve become a known lead. You can now nurture them. And from there, you can eventually convert the prospect into a customer. That’s the true objective, isn’t it?

You want a B2B SEO agency that understands this. And one that can help you achieve this objective.

Getting Found Is Just the Beginning

Landing on the first page of a search engine such as Google can make a big difference in your overall lead-generation efforts. But that’s the objective. It’s an important first step.

The real objective is getting the right prospects to not only find your website, but to find it engaging enough to stick around. Then, you want convince them to share their contact information. That way, they are no longer an anonymous website visitor. They’ve become a known lead. You can now nurture them. And from there, you can eventually convert the prospect into a customer. That’s the true objective, isn’t it?

You want a B2B SEO agency that understands this. And one that can help you achieve this objective.

Selecting the Right B2B SEO Agency

How do you select the right B2B SEO agency for your business? Consider asking the following questions:

  • How much B2B SEO work does your agency do? Espresso only works with B2B companies. Consumer products and ecommerce SEO is different than B2B SEO.
  • Does the agency also write blogs, create content, do search advertising? These activities are all tied to SEO and work best when coordinated.
  • Can they help you put strategies in place to convert anonymous website visitors into leads?
  • Do they require an annual contract? We don’t.

Espresso is a B2B SEO agency based in the San Francisco Bay Area, serving companies across North America. Let’s talk about your website and how we can help you get better results from SEO.

Google Ads and other Paid Search Services

SEO and paid search go hand-in-hand. Learn more about our Google Ads service here.