Cibo Global Implements Content Marketing and Generates More Leads Than Ever

About Cibo Global
Cibo operates at the intersection of brand narratives, user experience design and engineering. An integrated brand experience agency, Cibo creates and develops omni-channel brand stories to drive deeper consumer engagement for companies. Founded in San Francisco in 2010, Cibo brings deep capabilities in traditional marketing and advertising together with cutting edge expertise in digital experience design, emerging marketing technologies and cross-platform brand storytelling.

Business Challenge
Cibo wanted to drive more engagement with Chief Marketing Officers and utilize thought leadership content to do so. The company lacked the resources to ideate, shape, and create content as well as execute on content marketing initiatives.

Espresso provided a wide range of marketing services, including content strategy, email marketing, and content generation for social media, blogs, and email. In addition to advising Cibo Global on thought leadership pieces, they also gave the company insights on how to structure email campaigns to drive conversions.

“It was a really positive experience, and they went beyond our expectations,” said Lu LaCourte, CEO of Cibo Global.

Thanks to Espresso’s email campaigns and thought leadership pieces, Cibo Global was able to drive a tremendous amount of engagement, which generated more leads and greater conversions than the company ever had before working with the agency.

“They did an excellent job across the board,” said LaCourte.

Does your digital advertising program need a lift? Schedule a free discovery call with Espresso today.