Double Shot: A B2B Marketing Blog

B2B PPC – The 10 Most Common Mistakes with AdWords Campaigns

B2B PPC (pay-per-click) campaigns are different than B2C campaigns. Most B2B companies want to generate leads. Learn how to improve your PPC results.

ByMark LennonInPay Per Click

Build Great Marketing Content – Capitalize on the Inner Couch Potato

Learn how to build great marketing content by engaging with target buyers at an intuitive or heuristic level. Tap into their inner couch potato.

ByDave BrownInEmail Marketing

What signals are you sending in your marketing content?

Effective marketing content sends the right signals to your prospects or customers. However, our inboxes are full of emails that send the wrong message.

ByDave BrownInContent Marketing, Email Marketing, Go-to-Market Messaging

Marketing Messages: Be Familiar and Be Remembered

Of the thousands of marketing messages we see and hear each day, it's estimated that we remember just four. Learn how to break through the wall of noise.

ByDave BrownInGo-to-Market Messaging

Email Marketing Strategies: Don’t Call ’em “Email Blasts”

We need to move away from the "email blasts" mentality if we want to produce great results with email marketing. Learn more email marketing strategies.

ByDave BrownInEmail Marketing

Introducing the new B2B Demand Generation Benchmark Project

Have you ever wondered what B2B demand generation channels your peers find most successful? Click here to learn more about an upcoming report.

ByAshley FurnessInLead Generation

How to Grow Your Twitter Followers Using Social Media Marketing Services

Discover how to work with a social media marketing services partner to build a Twitter following using Quora, LinkedIn, and Blogs.

ByShannon SweetserInSocial Media Marketing

B2B Lead Generation: What Works, What Doesn’t

Are you finding that the same old B2B lead generation strategies aren't working as well as they used to? Read this article on what does work.

ByMark LennonInLead Generation

How a B2B Marketing Agency Can Prevent Social Media Ghost Towns

Discover how a B2B Marketing Agency can help prevent your social media accounts from becoming social media ghost towns.

ByShannon SweetserInContent Marketing, Social Media Marketing

Website Redesign Tips: Indiana Jones and the Raiders of the Lost ROI

Is your website redesign a temple of doom? Discover your lost ROI in your next website redesign with 10 website redesign tips from Espresso B2B Marketing.

ByShannon SweetserInLead Generation, Marketing Strategy, Website Design

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