Double Shot: A B2B Marketing Blog

great marketing content

Build Great Marketing Content – Capitalize on the Inner Couch Potato

By nature we are lazy creatures – there’s really not much we can do about that. The gravitational pull of the couch and the remote control on a Saturday afternoon comes from eons of evolutionary forces that led us to conserve energy when we weren’t engaged in searching for food, finding a mate or protecting...
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What signals are you sending in your marketing content?

We craft ourselves a nice piece of content, do proof reading, add graphics, and we’re ready to go – perhaps not knowing that inside every piece of content are little “bombs” waiting to explode.  Well, not bombs exactly, but “signals” that directly impact the ways readers respond. Consider signals as components of content – with...
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marketing message be familiar

Marketing Messages: Be Familiar and Be Remembered

We are bombarded by thousands of marketing messages every day – to survive the daily onslaught of information we selectively process and recall just a handful.  It’s estimated that of the thousands of messages we see and hear on a daily basis, we remember just four.[1] For content marketers, that’s a huge wall of noise...
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don't call them email blasts

Email Marketing Strategies: Don’t Call ’em “Email Blasts”

A few days ago, I was reading a blog where the term “email blast” was used – without irony! I’ve heard the expression many times in my career and shudder each time. To me a blast recalls an uncoordinated explosion – or to quote one dictionary, “a mass of hot air that moves quickly and...
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B2B Benchmark

Introducing the new B2B Demand Generation Benchmark Project

Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Research firm Software Advice launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. After the report comes out next month, we will...
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grow twitter followers

How to Grow Your Twitter Followers Using Social Media Marketing Services

Six years ago, Twitter was just a newfangled tool for intrepid marketers who wanted to expand their online reach. Today, Twitter boasts 140 million active users; a single tweet from a celebrity or company can become headline news in an instant. The trouble for in-house marketers is, while a celebrity like Lady Gaga can acquire...
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B2B Lead Generation: What Works, What Doesn’t

Ask most B2B sales and marketing professionals and business owners and they’ll tell you that B2B lead generation is much harder today than it was 5 or 10 years ago. Why? It’s not because prospects have stopped buying. It’s because the way that they buy has changed. And many B2B sales and marketing professionals who...
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How a B2B Marketing Agency Can Prevent Social Media Ghost Towns

Many of us have heard of ghost towns from Wild West movies. A ghost town is a town or city that, due to economic reasons or some kind of catastrophe, is abandoned by its residents. There are numerous ghost towns throughout North America; you may have even visited one at some point. But, today, I’m...
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Website Redesign Tips: Indiana Jones and the Raiders of the Lost ROI

Undergoing a website redesign is an incredible adventure for any organization; if done right, however, the rewards are well worth the investment. At Espresso B2B, we believe that businesses should employ a design strategy that combines marketing efforts with top-notch design. When inbound marketing elements (search engine optimization, engaging content, call-to-action buttons, landing pages, etc.)...
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5 Ghastly Habits a B2B Marketing Agency Can Help You Break

When you think of bad habits, what springs to mind? Smoking? Nail-biting? Overeating? These are just a few of the nasty habits that millions of individuals attempt to break every year, often spending a lot of money in the process. Businesses also suffer from their own vices which (left unchecked) can stifle the organization’s lead...
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