Double Shot: A B2B Marketing Blog

By nature we are lazy creatures – there’s really not much we can do about that. The gravitational pull of the couch and the remote control on a Saturday afternoon comes from eons of evolutionary forces that led us to conserve energy when we weren’t engaged in searching for food, finding a mate or protecting...Continue Reading

We are bombarded by thousands of marketing messages every day – to survive the daily onslaught of information we selectively process and recall just a handful.  It’s estimated that of the thousands of messages we see and hear on a daily basis, we remember just four.[1] For content marketers, that’s a huge wall of noise...Continue Reading

Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Research firm Software Advice launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. After the report comes out next month, we will...Continue Reading

Ask most B2B sales and marketing professionals and business owners and they’ll tell you that B2B lead generation is much harder today than it was 5 or 10 years ago. Why? It’s not because prospects have stopped buying. It’s because the way that they buy has changed. And many B2B sales and marketing professionals who...Continue Reading

Undergoing a website redesign is an incredible adventure for any organization; if done right, however, the rewards are well worth the investment. At Espresso B2B, we believe that businesses should employ a design strategy that combines marketing efforts with top-notch design. When inbound marketing elements (search engine optimization, engaging content, call-to-action buttons, landing pages, etc.)...Continue Reading