Double Shot: A B2B Marketing Blog

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How to Grow Your Twitter Followers Using Social Media Marketing Services

Six years ago, Twitter was just a newfangled tool for intrepid marketers who wanted to expand their online reach. Today, Twitter boasts 140 million active users; a single tweet from a celebrity or company can become headline news in an instant. The trouble for in-house marketers is, while a celebrity like Lady Gaga can acquire...
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B2B Lead Generation: What Works, What Doesn’t

Ask most B2B sales and marketing professionals and business owners and they’ll tell you that B2B lead generation is much harder today than it was 5 or 10 years ago. Why? It’s not because prospects have stopped buying. It’s because the way that they buy has changed. And many B2B sales and marketing professionals who...
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How a B2B Marketing Agency Can Prevent Social Media Ghost Towns

Many of us have heard of ghost towns from Wild West movies. A ghost town is a town or city that, due to economic reasons or some kind of catastrophe, is abandoned by its residents. There are numerous ghost towns throughout North America; you may have even visited one at some point. But, today, I’m...
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Website Redesign Tips: Indiana Jones and the Raiders of the Lost ROI

Undergoing a website redesign is an incredible adventure for any organization; if done right, however, the rewards are well worth the investment. At Espresso B2B, we believe that businesses should employ a design strategy that combines marketing efforts with top-notch design. When inbound marketing elements (search engine optimization, engaging content, call-to-action buttons, landing pages, etc.)...
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5 Ghastly Habits a B2B Marketing Agency Can Help You Break

When you think of bad habits, what springs to mind? Smoking? Nail-biting? Overeating? These are just a few of the nasty habits that millions of individuals attempt to break every year, often spending a lot of money in the process. Businesses also suffer from their own vices which (left unchecked) can stifle the organization’s lead...
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PPC vs. SEO – Are you missing the opportunity SEO offers?

Pay per click advertising (PPC) has taken root in businesses large and small. This should come as no surprise to anyone who follows business news. Google’s recent quarterly revenues grew to $9 billion. Many business owners and managers are familiar with Google’s AdWords pay per click (PPC) search advertising service. But how many are familiar...
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Death of the Salesman?

I was recently running  a lead nurturing workshop with a client and we were  discussing the fact that buyers today progress through a significant portion of their buying cycle without  engaging a sales person. Both CSO Insights and Sirius Decision recently found many buyers put off contacting a vendor until the latter part of the...
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A B2B marketing agency makes sense for small and mid-size companies

Modern marketing require a dizzying array of marketing skills. From strategy to execution, many skills are required by companies with a business-to-business (B2B) target market. Most small size companies have no one dedicated full time to marketing. Mid-size companies may have only 1-5 full-time resources in marketing. Even if you have a few people on...
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Ten Ways to Improve Your Website Grader Score

What is a Website Grader? Website Grader is a great tool created by HubSpot and is available at website.grader.com. It evaluates a website’s “marketing effectiveness”. HubSpot compares the website to the millions of websites that it has evaluated and generates a website grade on the spot.  The grade is between 1 and 100, with 100...
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Ten Can’t Miss Landing Page Optimization Tips

Here are ten can’t miss tips for landing page optimization. There are several types of landing pages, but for the purposes of this article, I’ll be addressing landing pages that are used to offer downloadable content, such as white papers. Landing pages are one of the basic building blocks of internet marketing. They are used to...
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