Double Shot: A B2B Marketing Blog

Using inbound marketing to lower lead generation costs

Inbound marketing is a cost effective way to generate leads and is great front end to insider sales. Read this article to understand why.
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Is cold calling dead? The birth of content marketing.

Is cold calling dead? B2B buyers are using the internet for information and education. B2B marketers need to use content marketing to reach target buyers.
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Go-to-market messaging – just like in the movies!

Build a rich digital conversation with targeted go-to-market messaging for content marketing programs.
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Lead Generation. It’s not just a run around the block.

Lead generation - a single marketing tactic if used in isolation often leads to disappointing results
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Why do I blog? It’s all about lead generation.

Blogging is good business because it helps with lead generation. Read this helpful article to learn more about how to get started.
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Social media marketing: Facebook and Twitter not just for teenagers.

Think social media is just for teenagers? Think again. Social media marketing belongs in every marketing and lead generation strategy.
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Go-to-Market Messaging: Perfecting Your Elevator Pitch

An essential part of your company's go-to-market messaging is your elevator pitch. Want to know how to create a better elevator pitch? Read this article.
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Potato-Potahto – Is there a difference between lead progression and lead nurturing?

In inbound marketing circles, you often hear people use the terms “lead progression” and “lead nurturing“somewhat interchangeably. Are they different phrases for the same thing or are they related, but different concepts? Ardath Albee, author of the book, “eMarketing Strategies for the Complex Sale“, is a true thought leader in the field of eMarketing and...
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Dear Espresso B2B – Does Size Matter?

Dear Espresso B2B, We’re an information technology consulting company based in Michigan. We have a marketing department of just one person – that’s me. Our marketing budget is not large, we cannot afford to hire a marketing firm to build a huge presence on the web. Do you have any suggestions on how we can...
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