Double Shot: A B2B Marketing Blog

5 Ghastly Habits a B2B Marketing Agency Can Help You Break

Discover 5 marketing habits that can diminish your lead generation efforts and find out how hiring a B2B Marketing Agency can help to curb them.
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PPC vs. SEO – Are you missing the opportunity SEO offers?

PPC vs. SEO - Do you use PPC (pay per click) ads but haven't optimized your website using SEO? You're probably missing a significant opportunity.
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Death of the Salesman?

The amount of info available on the web means buyers don't need sales people as much as in the past. Does internet marketing mean the death of the salesman?
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A B2B marketing agency makes sense for small and mid-size companies

Wonder whether to hire an employee to do marketing or to hire a B2B marketing agency? Read this article to understands the pros and cons.
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Ten Can’t Miss Landing Page Optimization Tips

Here are ten can't miss landing page optimization tips. Read the article now.
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Go-To-Market Messaging – We Often Miss the Point When Talking With Buyers

All too often, our go-to-market messaging is designed to dazzle audiences - unfortunately, many times they have the opposite effect.
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Seven Steps to Marketing Success – A Program for Content Marketing

Going to market with a single tactic is like fielding a team with only one player. A multi-channel approach to content marketing.
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Using inbound marketing to lower lead generation costs

Inbound marketing is a cost effective way to generate leads and is great front end to insider sales. Read this article to understand why.
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Is cold calling dead? The birth of content marketing.

Is cold calling dead? B2B buyers are using the internet for information and education. B2B marketers need to use content marketing to reach target buyers.
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Go-to-market messaging – just like in the movies!

Build a rich digital conversation with targeted go-to-market messaging for content marketing programs.
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