Category: Email Marketing

ByMark LennonInBlog, Email Marketing, Marketing Analytics

B2B Data Segmentation in Four Easy Steps

Take the hassle out of data segmentation—and get better results from all your campaigns. This article breaks it down into four steps any marketing team can do.

ByMark LennonInAccount-Based Advertising, Content Marketing, Email Marketing, Go-to-Market Messaging, Inbound Marketing, Lead Generation, Marketing Strategy, Social Media Marketing

Sociography, influencer marketing and ABM – for full-on targeted engagement.

Sociography an essential component for influencer marketing, account-based marketing and content marketing.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging, Inbound Marketing

Email Marketing – Lessons from a Japanese Garden

Email Marketing - simple, clear and focused messages.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging, Inbound Marketing, Lead Generation

Why “THE WHY” matters when building go-to-market messages

Building great marketing messages that appeal to the intuitive side of our thought processes.

ByMark LennonInEmail Marketing

Build Great Marketing Content – Capitalize on the Inner Couch Potato

Learn how to build great marketing content by engaging with target buyers at an intuitive or heuristic level. Tap into their inner couch potato.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging

What signals are you sending in your marketing content?

Effective marketing content sends the right signals to your prospects or customers. However, our inboxes are full of emails that send the wrong message.

ByMark LennonInEmail Marketing

Email Marketing Strategies: Don’t Call ’em “Email Blasts”

We need to move away from the "email blasts" mentality if we want to produce great results with email marketing. Learn more email marketing strategies.