Category: Marketing Analytics

ByMark LennonInBlog, Email Marketing, Marketing Analytics

B2B Data Segmentation in Four Easy Steps

Take the hassle out of data segmentation—and get better results from all your campaigns. This article breaks it down into four steps any marketing team can do.

ByMark LennonInHubSpot, Inbound Marketing, Marketing Analytics

What’s HubSpot’s Best Feature?

HubSpot is at the heart of our marketing technology (martech) stack at Espresso. We started using HubSpot back in 2010 and became partners the same year. I was recently asked what was my favorite feature or capability in HubSpot. It’s a tough question, and initially I copped out by rattling off half a dozen favorite...

ByMark LennonInContent Marketing, Landing Pages, Lead Nurturing, Marketing Analytics

Mark Twain and Lead Nurturing – Just Get Started – 10 Easy Steps

Getting started with your first lead nurturing campaign doesn't have to be difficult. Here's a simple 10 step plan to get you started.