At the beginning of each New Year comes a rash of articles listing the essential tools, talents and resources needed to be successful in the coming year. This year was no different. One of the “prepare yourself for 2018” pieces I read outlined the 8 essential skills that every sales person should possess in order...Continue Reading
Dear Espresso B2B, I get the whole inbound marketing thing and we’re pretty good at generating interest in our products. Problem is, it’s hard to get face-to-face meetings once we’ve generated initial interest. My boss “Greg” is really on my case to get meetings with these guys, but they keep pushing back. Is it okay to...Continue Reading
Does your sales team complain about the leads from your marketing team? It’s a common problem. Marketing sends leads over to sales and then complains that sales doesn’t follow-up on the leads. Sales complains that they can’t get through to the prospects, or that the prospects are not interested in meeting with them. “These leads...Continue Reading
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