B2B Marketing Agency | Content Marketing Strategies | Lead Generation - A double shot of marketing: A B2B marketing blog. - page 3

PPC vs. SEO – Are you missing the opportunity SEO offers?

PPC vs. SEO – Are you missing the opportunity SEO offers?

Pay per click advertising (PPC) has taken root in businesses large and small. This should come as no surprise to anyone who follows business news. Google’s recent quarterly revenues grew to $9 billion. Many business owners and managers are familiar with Google’s AdWords pay per…

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Death of the Salesman?

Death of the Salesman?

I was recently running  a lead nurturing workshop with a client and we were  discussing the fact that buyers today progress through a significant portion of their buying cycle without  engaging a sales person. Both CSO Insights and Sirius Decision recently found many buyers put…

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A B2B marketing agency makes sense for small and mid-size companies

A B2B marketing agency makes sense for small and mid-size companies

Modern marketing require a dizzying array of marketing skills. From strategy to execution, many skills are required by companies with a business-to-business (B2B) target market. Most small size companies have no one dedicated full time to marketing. Mid-size companies may have only 1-5 full-time resources…

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Ten Ways to Improve Your Website Grader Score

Ten Ways to Improve Your Website Grader Score

What is a Website Grader? Website Grader is a great tool created by HubSpot and is available at www.websitegrader.com. It evaluates a website’s “marketing effectiveness”. HubSpot compares the website to the millions of websites that it has evaluated and generates a website grade on the…

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Ten Can’t Miss Landing Page Optimization Tips

Ten Can’t Miss Landing Page Optimization Tips

Here are ten can’t miss tips for landing page optimization. There are several types of landing pages, but for the purposes of this article, I’ll be addressing landing pages that are used to offer downloadable content, such as white papers. Landing pages are one of the…

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Go-To-Market Messaging – We Often Miss the Point When Talking With Buyers

Go-To-Market Messaging – We Often Miss the Point When Talking With Buyers

You’re driving down a deserted road when your car hits a pothole and the engine cuts out. The car slowly rolls to a halt by the side of the road. You’re alone, there’s no cell phone reception and there’s no building for miles. You have…

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Seven Steps to Marketing Success – A Program for Content Marketing

Seven Steps to Marketing Success – A Program for Content Marketing

A few years ago people noticed a fundamental shift in the way companies bought products and services. Gone are the days when cold calling to generate leads was effective. Gone too are traditional selling cycles where sales executives could orchestrate the whole process from first…

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Using inbound marketing to lower lead generation costs

Using inbound marketing to lower lead generation costs

When I started my career in sales, the most common sales model was the lone direct sales person and their territory. Many long days were spent cold calling into the territory, trying to penetrate accounts. Later, it became more common to use inside sales teams…

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Is cold calling dead? The birth of content marketing.

Is cold calling dead? The birth of content marketing.

(A number of people have asked us to re-print this article by Espresso B2B Marketing. It was originally published by PSVillage. Here it is!) Hey! What happened to my market? A VP of Sales at an IT services organization recently told me, “Sometime in 2008…

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Go-to-market messaging – just like in the movies!

Go-to-market messaging – just like in the movies!

A friend of mine recently wrote, directed and produced a movie. He’s a very talented guy. He didn’t have a lot of funding, so he had to get the filming done with a minimum number of ‘takes’ – ideally, each scene complete in one shot….

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