By

Mark Lennon
Here are ten can’t miss tips for landing page optimization. There are several types of landing pages, but for the purposes of this article, I’ll be addressing landing pages that are used to offer downloadable content, such as white papers. Landing pages are one of the basic building blocks of internet marketing. They are used to...
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When I started my career in sales, the most common sales model was the lone direct sales person and their territory. Many long days were spent cold calling into the territory, trying to penetrate accounts. Later, it became more common to use inside sales teams (or outsourced telesales) to do the bulk of cold calling....
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Why do I blog? That’s an easy one. I don’t blog because it’s a trendy thing to do. I don’t blog because I always dreamed of being a writer. I blog because it’s good for my business. It’s all about lead generation. Every time we publish a new blog article, the number of visitors to...
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I spend a lot of time talking with B2B business owners and CEOs about lead generation. There is a lot of interest among CEOs in generating leads in new ways, such as internet marketing. It’s more difficult than ever to reach corporate decision makers through cold calling. They are hearing this from their sales teams....
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In inbound marketing circles, you often hear people use the terms “lead progression” and “lead nurturing“somewhat interchangeably. Are they different phrases for the same thing or are they related, but different concepts? Ardath Albee, author of the book, “eMarketing Strategies for the Complex Sale“, is a true thought leader in the field of eMarketing and...
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One of the key strategies of inbound marketing is to improve your website’s search rankings and to drive more traffic to your website. You can do this by participating in other people’s blogs, discussion groups and social media sites. When you create a new discussion or add a comment to an existing discussion, and link...
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b2b lead nurturing
We meet with many of sales and marketing leaders across the country. While there are some holdouts, most of them understand and buy into the concepts of inbound marketing and lead nurturing. The most common objection that we hear is, “We don’t know where to start. It’s all a bit overwhelming. When are we going...
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Does your sales team complain about the leads from your marketing team? It’s a common problem. Marketing sends leads over to sales and then complains that sales doesn’t follow-up on the leads. Sales complains that they can’t get through to the prospects, or that the prospects are not interested in meeting with them. “These leads...
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Did the leads come in yet? I used to work in sales for one of the world’s largest consulting companies. Every year we participated in several large trade shows, such as Oracle World, SAP Sapphire, and NRF. Preparing for these events took incredible time and energy. The business case for participating in these events was...
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I ran into a good friend of mine recently. Mike has been in direct sales for 15 years and has been highly successful. He is a can-do, nothing can stop me type, which has served him well in sales. He has been a consistent recipient of president’s circle awards at annual sales meetings. However, this...
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