Double Shot: A B2B Marketing Blog

B2B Marketing Trends: 10 Ways to Boost Your ROI in 2023

Knowing about these 10 B2B marketing trends will help you stay ahead of the curve and optimize your campaigns for greater ROI in 2023.

ByMark LennonInBlog

Form Conversion Rate: Overlooked Ways to Improve Your Marketing Results

Here are some simple, cost-effective ways to boost your form conversion rate. You can also improve the quality of your marketing data for future campaigns.

ByMark LennonInBlog

5 Tips for Choosing a B2B Content Marketing Agency

Follow this simple plan to evaluate your options and choose the best B2B content marketing agency. Find out how Espresso can help you generate leads.

ByMark LennonInBlog

17 Ways to Improve Your HubSpot Website Grader Score

Learn how to improve you HubSpot Website Grader score. We outline 17 different ways to boost your score (and improve your website).

ByMark LennonInBlog, HubSpot, Inbound Marketing, Website Design

B2B Data Segmentation in Four Easy Steps

Take the hassle out of data segmentation—and get better results from all your campaigns. This article breaks it down into four steps any marketing team can do.

ByMark LennonInBlog

Content Strategy for B2B: Create Yours in 9 Easy Steps

Create a B2B content strategy that answers your buyers’ questions and differentiates you from the competition. Just follow these nine proven steps.

ByMark LennonInBlog

CRM and Marketing Automation: All-in-One vs Integrated?

Many companies choose CRM and marketing automation software without giving a thought to how they’ll work together. Here’s why that leads to trouble.

ByMark LennonInBlog

Want True Specialization in Marketing? Hire the Right Integrated Agency.

It sounds like a paradox, but it’s true: hiring an integrated agency can give you more specialized marketing expertise with less hassle. Find out why.

ByMark LennonInBlog, Marketing Strategy