Six years ago, Twitter was just a newfangled tool for intrepid marketers who wanted to expand their online reach. Today, Twitter boasts 140 million active users; a single tweet from a celebrity or company can become headline news in an instant. The trouble for in-house marketers is, while a celebrity like Lady Gaga can acquire...Continue Reading
Many of us have heard of ghost towns from Wild West movies. A ghost town is a town or city that, due to economic reasons or some kind of catastrophe, is abandoned by its residents. There are numerous ghost towns throughout North America; you may have even visited one at some point. But, today, I’m...Continue Reading
Undergoing a website redesign is an incredible adventure for any organization; if done right, however, the rewards are well worth the investment. At Espresso B2B, we believe that businesses should employ a design strategy that combines marketing efforts with top-notch design. When inbound marketing elements (search engine optimization, engaging content, call-to-action buttons, landing pages, etc.)...Continue Reading
When you think of bad habits, what springs to mind? Smoking? Nail-biting? Overeating? These are just a few of the nasty habits that millions of individuals attempt to break every year, often spending a lot of money in the process. Businesses also suffer from their own vices which (left unchecked) can stifle the organization’s lead...Continue Reading
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