About Us

Our value proposition as a B2B lead generation and marketing agency

We know that the role of marketing is to produce leads for the sales team.

The EspressoB2B founders spent years selling in the trenches, building up territories, cold calling and closing deals. From quota carrying contributors to VP of Sales, we bring decades of selling experience to the world of marketing!

From start-ups, where we were the first feet on the street, up to running sales organizations at global corporations, the rules of the game never changed.

A healthy funnel meant that you beat quota. A weak, weedy funnel meant that your quota beat you. A few years ago we started working with companies to help them develop a formal process to engage potential buyers in an intelligent and mutually productive manner.

Our programs have been used by more than 50 companies – start-ups, mid-market companies and global multinationals – to increase sales funnel and improve win rates.


Meet the team

  • Dave Brown

  • Co-founder

Dave has been in the high technology and consulting industries for more than 25 years. He’s been Vice President of sales for various software companies, Managing Director for an international consulting organization, Country Manager for China and India, and Regional Director in Asia-Pacific. And of course, he’s also spent time as a quota carrying, cold calling, door knocking sales exec.

At one point in his career, an ERP company equipped Dave with little more than a computer and a temporary office and told him to go open up the whole Asian continent. He lived, worked and thrived in Asia for 10 years, closing deals and building up distribution channels in 13 countries – helping to build the region from zero to 25% of worldwide sales.

A few years ago, fueled with the desire to find a better way to engage prospects, and take technology to market in a more meaningful manner, Dave developed the Focused on Revenue Program and built a consulting practice helping companies, like IBM, engage more effectively with business partners and clients. In the past few years, the Focused on Revenue program has been used by more than 50 companies across the globe.

Today, challenged and excited by the potential of content rich inbound marketing Dave is working with clients to build better, more fruitful avenues to market.

  • Mark Lennon

  • Co-founder

Mark has a passion for helping client organizations grow sales. He leverages an extensive background in direct sales, alliances, business development, and B2B lead generation. His work experience includes large companies, such as SAP and Capgemini, and start-ups, such as Top Tier and eGain.

Mark also has considerable experience helping companies to improve their systems and business processes, especially with marketing automation and CRM systems.

Interests outside of work: Music, Travel and Hiking, often at the same time. Mark has traveled extensively throughout Asia and Latin America. He’s hiked Kilimanjaro, in Tanzania, Mt. Whitney in California and plans to hike in Nepal next year.


  • Maricel Lennon

  • Art Director

Maricel is the voice behind the design. She converts information into concise visual images that define and differentiate each client. She brings 13 years of print and multimedia design experience with both start-ups and Fortune 100 companies. Some of her clients include: Oracle, McAfee, Intel, Palo Alto Networks, Epson, Ericsson, Pottery Barn, E*Trade, Johnson & Johnson and Lucille Packard Foundation. Maricel has a masters degree in Graphic Design from the Academy of Arts University in San Francisco, and her creativity and eye for detail have earned her a collection of awards and recognition over the years. Her past experience also includes being a web and print design instructor at Canada College, in the Silicon Valley.

  • Keven Smith

  • Copywriter

Keven is convinced that crisp, clear language plays a major role in driving action and boosting response.

He held two staff copywriter positions in the software industry before offering himself to clients “a la carte” in 2003. Keven has now written copy for, oh, seven or eight FORTUNE 500 companies, as well as countless midmarket, small, and startup businesses in the software, hardware, consulting, financial services, fitness, telecom, and nonprofit industries.

Although Keven is technically a native of Phoenix, Arizona, he has moved around most of his life (average ZIP code: 76136). Keven is pretty sure he’s the only graduate of Curtis Institute of Music who’s ever worked with Espresso B2B. He also holds a Master of Professional Writing degree from the University of Southern California