Social Media Advertising

Social Media Advertising

Generate leads, drive website traffic, and build brand awareness with social media advertising.

LinkedIn and Facebook offer sophisticated advertising platforms to B2B marketers. Both platforms allow you to target potential buyers by geography, industry, title and many other firmographic and demographic criteria.

Want to get even more targeted?

LinkedIn and Facebook have the capability to retarget visitors to your website. But why stop there? You can also create custom audiences based on your email lists, or CRM funnel. This allows for more granular targeting.

Wondering how to reach target buyers when you don’t have their email addresses? Social media advertising is a great way to do that.

Extend and enhance your content marketing strategy

LinkedIn and Facebook advertising extends and enhances your content marketing strategy. Using custom audiences, you can target different ads at different target buyers. How about offering different content for each stage of the buyer’s journey? This is possible using custom audiences.

Need some help designing or managing your social media adverting campaigns? Contact Espresso. We’d love to work with you.