The US average salary for a single marketing resource is over $70k. And this is often for a junior employee. For most B2B companies, this just doesn’t make financial sense when you need a team of at least 5 employees. Instead, working with a B2B agency can give your company access to skill sets required for marketing success for equal or less the price.
We created this guide to hiring a B2B agency to help you in the process.
In “The CEO’s Dilemma: Build a Marketing Department or Outsource It?” we explain:
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