B2B Pay Per Click Consulting

Are your AdWords campaigns generating enough leads?

Pay per click (PPC) advertising looks so simple on the surface. But if you don’t know what you’re doing, you can blow through your entire budget with very little to show for it. Whether you want to launch your first AdWords, Facebook or LinkedIn campaign or have been running PPC ads for years, Espresso can help you get the most from your investment.

We Eat B2B PPC for Breakfast

Our B2B pay per click consultants don’t just dabble in B2B PPC. Pay per click is all they do – which is why they excel at it. Here at Espresso B2B – being the sales lead-obsessed marketers that we are – we measure PPC success by (what else?) the number of leads produced. We’re not just talking about impressions or clicks. We measure the things that actually affect your bottom line – metrics like cost of leads, conversion rates, lead quantity, and lead quality.

We Obsess Over Metrics

Here at Espresso B2B – being the sales lead-obsessed marketers that we are – we measure PPC success by (what else?) the number of leads produced. We’re not just talking about impressions or clicks. We measure the things that actually affect your bottom line – metrics like cost of leads, conversion rates, lead quantity, and lead quality.

Start with Your Target Buyer

Our process starts with your ideal customer. We write ads aimed at your target buyers and select keywords and demographics that zero in on your buyers. We then close the loop by creating landing pages that convert clicks into leads.

Want to learn more about how Espresso can help you succeed with PPC ads? Contact us today.

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"5 Ways to Improve Your Digital Marketing Programs"