- Grow your Business
- Marketing Packages
- Internet Marketing
- Content & Messaging
- About Us
Pay per click (PPC) advertising looks so simple on the surface. But if you don’t know what you’re doing, you can blow through your entire budget with very little to show for it. Whether you want to launch your first Google AdWords, Bing, or LinkedIn campaign or have been running PPC ads for years, Espresso can help you get the most from your investment.
Our pay per click consultants don’t just dabble in PPC. Pay per click is all they do – which is why they excel at it. Here at Espresso B2B – being the sales lead-obsessed marketers that we are – we measure PPC success by (what else?) the number of leads produced. We’re not just talking about impressions or clicks. We measure the things that actually affect your bottom line – metrics like cost of leads, conversion rates, lead quantity, and lead quality.
Our process starts with your target customer. We write ads aimed at your target buyers and select keywords and demographics that zero in on your buyers. We then close the loop by creating landing pages that convert clicks into leads.
Want to learn more about how Espresso can help you succeed with PPC ads? Contact us today.