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Buyers now use the internet to stay informed on products and services, and to make purchasing decisions. The internet is the first place most people turn to conduct research and select solutions. In fact, they much prefer browsing the internet to speaking with a sales person (we can’t imagine why).
Inbound marketing is the process of getting your buyers to find you through search engine optimization (SEO), pay per click (PPC) advertising, inbound links, social media, and killer content. And Espresso B2B specializes in building holistic marketing programs that attract target buyers and nurture them towards successful sales.
Let us help you get started – or get to the next level – with your inbound marketing programs. With more than 100 successful inbound marketing projects behind us, and millions of dollars of leads generated for our clients, we’ll show you how to build a healthy sales funnel.
Dave has been able to show many IBM business partners how to rework their messaging and web sites to get new prospects from inbound marketing. And then he shows them how to get those leads through a progression pipeline. It is good stuff.
Marketing Program Manager, IBM