Archive for SEO

5 Ghastly Habits a B2B Marketing Agency Can Help You Break

5 Ghastly Habits a B2B Marketing Agency Can Help You Break

When you think of bad habits, what springs to mind? Smoking? Nail-biting? Overeating? These are just a few of the nasty habits that millions of individuals attempt to break every year, often spending a lot of money in the process. Businesses also suffer from their…

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PPC vs. SEO – Are you missing the opportunity SEO offers?

PPC vs. SEO – Are you missing the opportunity SEO offers?

Pay per click advertising (PPC) has taken root in businesses large and small. This should come as no surprise to anyone who follows business news. Google’s recent quarterly revenues grew to $9 billion. Many business owners and managers are familiar with Google’s AdWords pay per…

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Social media marketing: Facebook and Twitter not just for teenagers.

Social media marketing: Facebook and Twitter not just for teenagers.

I spend a lot of time talking with B2B business owners and CEOs about lead generation. There is a lot of interest among CEOs in generating leads in new ways, such as internet marketing. It’s more difficult than ever to reach corporate decision makers through…

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Dear Espresso B2B – Does Size Matter?

Dear Espresso B2B – Does Size Matter?

Dear Espresso B2B, We’re an information technology consulting company based in Michigan. We have a marketing department of just one person – that’s me. Our marketing budget is not large, we cannot afford to hire a marketing firm to build a huge presence on the…

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Inbound Marketing 101 – How to Create an Inbound Link Using Anchor Text

Inbound Marketing 101 – How to Create an Inbound Link Using Anchor Text

One of the key strategies of inbound marketing is to improve your website’s search rankings and to drive more traffic to your website. You can do this by participating in other people’s blogs, discussion groups and social media sites. When you create a new discussion…

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How Inbound Marketing Helped Mike Get His Mojo Back

How Inbound Marketing Helped Mike Get His Mojo Back

I ran into a good friend of mine recently. Mike has been in direct sales for 15 years and has been highly successful. He is a can-do, nothing can stop me type, which has served him well in sales. He has been a consistent recipient…

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