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Nobody wants to fly blind. But that’s exactly what you’re doing if you’re not able to measure the effectiveness of your marketing efforts. It’s hard to improve if you don’t know how well you’re currently performing.
The great thing about marketing in this day and age is that there are so many tools available that deliver the measurement and reporting capabilities you need – often free or at a very low cost.
Let Espresso show you the way to more effective management and measurement of your marketing campaigns.
Espresso can also produce monthly marketing analytics and provide analysis and recommendations for improvement. Need help enhancing your marketing measurement system? Contact us.
“You can’t manage what you can’t measure.”
W. Edwards Deming